Sustainability and Future Challenges of Halal Product Consumption

Abstract

Halal businesses involving goods and services are experiencing an amazing growth. The Halal industry has become a lucrative industry contributing to an exceptional business opportunity for the industry players and entrepreneurs. Despite its great potential, especially its huge market covering local and international markets, the various challenges faced by the local industry has limit their performance on serving the halal market. Due to this constraint, consumers have misperception on the halal products availability in the market. Therefore, this study aims to review the consumers’ challenges and concern, particularly in consuming halal products. The survey through questionnaire was conducted by the researcher to collect respondent answer and the data collected was analysed by quantitative research method. A total 150 questionnaires were coded and analysed with statistical techniques. This research contributes to an understanding of how consumers look upon the sustainability of Halal product consumption.