Che Omar, Azizah, School of Multimedia Technology and Communication, College of Arts and Sciences, Universiti Utara Malaysia, 06010 UUM Sintok, Kedah, Malaysia

• Vol 8, No 8: Science and Technology for Sustainable Development and Improving Quality of Life I - Articles
  Perceived Influence of Interactive Television Advertising Conceptual Design Model toward Impulse Purchase Tendency: A Survey
  Abstract  PDF