STRATEGIC INTERNATIONALIZATION OF MEXICAN EMERGING MULTINATIONALS

José g. Vargas-Hernández, Dr. Adrián León-Arias, Dr. Andrés Valdez- Zepeda, Dr. Víctor Castillo- Girón

Abstract


The opening of the Mexican economy and globalization bring new opportunities for Mexican companies to expand their markets and get their products around the world. The internationalization process requires a sound strategy for the consolidation in foreign markets. The aim of this study is to analyze the different internationalization strategies followed by three Mexican companies with a global presence: Grupo Modelo, Grupo Bimbo and Cemex. We conclude that the differences in their strategies arise from the characteristics of each of these companies.

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