INTERNATIONALIZATION OF HALAL FOOD FROM THE MALAYSIAN SMALL-MEDIUM ENTERPRISE PERSPECTIVES

Mazida Ismail

Abstract


Internationalization of small-medium enterprises is seen to be essential
as it contribute most to the country’s income. Despite all the government
effort in aiding SMEs to go global, there are still SMEs that hesitate to
follow the trend. Therefore, this paper seeks to investigate hindering
factor of Malaysian SMEs from going global. The study adopted in-depth
interview of 14 SMEs entrepreneurs from various industry in Southern
region of Malaysia. Results indicate that five common barriers arise are
Halal certification, entrepreneurs’ attitude, cross-cultural marketing, lack of
resources government initiative and inefficient supply chain. The results of
the study can be used as a guidelines for a better SMEs internationalization
policy.


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