THE CHARACTERISTICS OF BUSINESS ORGANIZATION IN THE ADOPTION OF WEBSITE IN MELAKA, MALAYSIA

Haslinda Musa, Saharulasyikin Haris, Fararishah Abdul Khalid, Juhaini Jabar

Abstract


In the era of globalization today, websites have been known to be something that was necessary for most of the business organizations. However, there are still existences of business organization that are not ready to adopt websites as one of their marketing strategy. Hence, the purpose of this research is to identify the characteristics of business organization that influence the adoption of website. To complete this research, 200 business organizations has been chosen as the respondent yet only 100 of them had responded. Survey and questionnaire has been distributed and quantitative analysis was used to analyse the data collected. Based on the final results, among all of the independent variables (a. Organization size, b. Employer support and c. Skills of Employee), only variable Organization size is significant and therefore it is positively related to Information Technology (Website).


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