Minimalist Design Verification based on Expert Reviews

Siti Zubaidah Mohd Zain, Zuriana Abu Bakar, Noor Maizura Mohd Noor


Business is the field that needs people to understand the related information in simple way in order for them to digest and get engage with the business. Minimalist is the concept to deliver information in the simplest but aesthetically pleasing way. The minimalist website is really important for entrepreneurs in order to attract people to visit their websites for purchasing goods or obtaining services. Websites’ interfaces that are hard to explore due to its complex designs could decrease the accessibility of the websites. Consequently, users will stop visiting the website and cause a loss of profit to the entrepreneurs. Hence, to address this issue, the current study aims to design entrepreneur’s website interfaces that apply the minimalist principles in order to produce a minimalist entrepreneur’s website. A number of studies have found nine minimalist principles. However, based on the reviewed literatures in the minimalist design domain, there were three (3) minimalist principles that are less employed in the minimalist design studies. Those three design principles are getting started fast (Principle 1), exploiting prior knowledge (Principle 4), and reasoning and improving (Principle 9). Thus, the current study only focuses on these three minimalist principles. This study consists of two phases. This paper emphasizes on the first phase of the current study which is to verify the minimalist design based on the expert reviews. This study adopts the quantitative method, which uses a survey to collect the related data. 10 designs that applied those three (3) minimalist principles were given to the experts. They chose the minimalist design based on the certain criteria such as the design achieving the level of users to be able to start fast in exploring the website information, the design is exploiting the current design guidelines such as Gestalt law in well applied, and the last one is each of the website design interface has their own reasoning and improvising on the locating the elements of the interface. As a result, form the expert reviews, the current study found that there are seven (7) designs which are able to be considered as a minimalist website design, namely Designs 1, 5, 6, 7, 8, 9, and 10. These seven (7) designs will be applied as interfaces in the entrepreneur’s website for further investigation in Phase 2 of this study.


Entrepreneurs; Minimalist Principles; Web Design; Website;

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