Implementing ARCS Model to Design a Motivating Multimedia E-Book for Polytechnic ESL Classroom

Subashini Annamalai


This paper describes the design of multimedia E-book (mE-book) based on the Keller’s ARCS Model of Motivational Design (1987). This paper also presented the implementation of mE-book as a motivating learning aid to promote ESL language learning in Polytechnic classrooms. Sixty (60) Polytechnic students experienced mE-book in their language classroom and their perceived motivation towards this learning material is measured using the Instructional Materials Motivation Survey (IMMS). This study is an attempt to adduce a scope for implementing multimedia in language learning in a motivating way for adult learners.


mE-book; Polytechnics; ESL; Language Learning; ARCS Model; IMMS

Full Text:



Ministry of Higher Education. 2011. Dasar e-Pembelajaran Negara Institusi Pengajian Tinggi. Malaysia: Asia e-University.

Md Yasin, A. Y., Wan Mohd Shaupil, W. M. H., Mukhtar, A. M., Abd

Ghani, N. I., and Rashid, F. “The English proficiency of Civil

Engineering students at a Malaysian Polytechnic”. Asian Social Science.

Vol. 6(6), pp. 161-170, 2010.

Fariza, P. B. “Using a multiliteracies approach in a Malaysian

Polytechnic classroom: A participatory action research project”.

(Unpublished PhD dissertation). University Of Southern Queensland,

Australia, 2013.

Suhaily, A., and Faizah, A.M. “English language teaching challenges in Malaysia: Polytechnic lecturers’ experience”. World Applied Sciences

Journal. Vol. 28(4), pp. 540-547, 2013.

Zare, P., and Othman, M. ‘The relationship between reading

comprehension and reading strategy use among Malaysian ESL

learners”. International Journal of Humanities and Social Science. Vol.

(13), pp. 187-193, 2013.

Guthrie, J. T., and Coddington, C. S. “Reading motivation”. In K. Wentzel and A. Wigfield (Ed.), Handbook of Motivation at School. New

York: Routledge, 2009, pp. 503-525.

Annamalai, S., and Muniandy, B. “Reading habit and attitude among Malaysian Polytechnic students”. International Online Journal of Educational Sciences. Vol. 5(1), pp. 32-41, 2013.

Subbarau, S., and Abd. Mustafa, M. “Polytechnic students’ preferences in choosing the reading materials for English language classroom”. In Proceedings of the 2nd International Seminar on Quality and Affordable Education. pp. 280-288, 2013.

Irvin, J., Meltzer, J., and Dukes, M. “Taking action on adolescent literacy: An implementation guide for school leaders. Alexandria, VA: Association for Supervision and Curriculum Development. 2007.

Rasiah. R., Kaur, H., and Nagaratnam, S. “The reading habits and interests of Gen Y students: Challenges of reflective learning”. Journal of Interdisciplinary Research in Education. vol. 1(1), pp. 39–54, 2011.

Harwati, H., and Melor, M.Y. “Using courseware for teaching and learning English: Effective or useless?” The International Journal of Learning, vol. 18(4), pp. 193-202. 2003.

Tsai, S. C. “Integration of Multimedia Courseware into ESP Instruction for Technological Purposes in Higher Technical Education. Educational Technology & Society. Vol. 15(2), pp. 50–61, 2012.

Gilakjani, A. B. “The Significant Role of Multimedia in Motivating EFL Learners’ Interest in English Language Learning”. International Journal of Modern Education and Computer Science. Vol. 4: pp. 57-66, 2012.

Mayer, R. E. “Multimedia learning”. New York: Cambridge University Press. 2001.

Gordon, D. “Curriculum access in the digital age”. Harvard Education Letter. Vol. 18(1), pp. 1-5, 2002.

Keller, J. M. “Development and use of the ARCS model of motivational design”. Journal of Instructional Development. Vol. 10(3), pp. 2-10, 1987.

Song, S. H., and Keller, J. M. “Effectiveness of motivationally adaptive computer-assisted instruction on the dynamic aspects of motivation”. Educational Technology, Research & Development. Vol 49, pp. 5-22, 2001.

Mills, R. J., and Sorensen, N. 2004. Kid’s College TM 2004: An implementation of the ARCS model of motivational design. Retrieved March 10, 2015 from

Keller, J. M. “Motivational design for learning and performance: The ARCS model approach”. Tallahassee, FL: Springer. 2010.

Keller J. M., and Suzuki, K. “Learner motivation and E-learning design: a multi- nationally validated process. Journal of Educational Media. Vol. 29(3), pp. 229-238, 2004.

Keller, J. M. “Manual for Instructional Materials Motivational Survey (IMMS)”. Tallahassee, FL: Florida State University, 1993.


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

ISSN: 2180-1843

eISSN: 2289-8131