Business Model for Sustainable Development: An Insight from Malaysian Automotive Industry

N. Rashid, S.A. Shami


In the modern economy, doing
business is a challenging task to overcome volatile
competition from established firms in the local
and global market. In order to attain sustainability,
firms are advised to be ahead from the competitors
in term of business model or in its management.
In general, the Malaysian automotive industry
performance is on a par with Thailand and holds
the top three positions in the ASEAN car market
due to the strong dominance of the domestic
market. However, in the new millennia, the
competition is no longer between the companies
but about achieving economy, ecology and social
sustainability. Thus, to stay competitive, the
strategy shifted from profit orientation to the
sustainable development. Therefore, this research
aimed to provide empirical evidence about the
critical success factors towards the achievement
of company sustainability. This study employed
a quantitative research methodology and 242
returned questionnaires were then analysed via
Co variance-based SEM (CB-SEM). The outcome
of this research emphasizes that technology
collaboration, green human resource, eco culture
and eco product innovation are important factors
to meet the sustainability of Malaysian automotive
industry, especially in economy, ecology and
social development. This research is meaningful
to attain the world wide and nation strategy to
“Go Green.

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